Why employees shouldn’t put up with being seated in the back of the plane

I have been on a drive lately to encourage business travelers to get out of the back of the plane and move up to the better seats on long flights, even if it costs a little more.

This does not make me a popular fellow with corporate managers who set travel spending policies with a sharp and merciless eye. On the other hand, it does improve my standing (if not my seating) with the airlines, which have been aggressively promoting premium economy seats, which cost more for the extra legroom and better service.