Skift Take
Technology will accelerate the emergence of a distinct experience economy, but the human touch will help future-proof its relevance, according to investor Michael Zeisser.
Using technology to make experiences easier to book isn't the only opportunity for businesses in the sector. Travel businesses must also see technology as a means to enhance the human side of what they do in creating more meaningful and personalized experiences.
Those are among the insights that investor Michael Zeisser of FMZ Ventures shared with the audience at Skift Global Forum East Wednesday in Dubai. He said the evolution from agricultural to industrial, from service to experience economies reflects the maturing of societal needs and desires beyond what objects and material things can satisfy.
Zeisser, with an investment career background in companies like Formula One, Live Nation Ticketmaster, and Alibaba Group, spoke of this evolution, tethering the crux of his discussion to Maslow's Hierarchy o