Skift Take
Marriott sees Homes & Villas as a key part of keeping its customers happy to grow its loyalty market share, as opposed to dominating the short-term rental market.
Homes & Villas by Marriott Bonvoy has grown from 60,000 listings to 115,000 in just a year. But the premium short-term rental offering from the world's largest hospitality group isn't focused on being the biggest.
"We've never wanted to be scaled to the millions," said Jennifer Hsieh, Vice President for Homes & Villas by Marriott Bonvoy, at the Skift Short-Term Rental Summit in New York on Wednesday. "We want to be in a business where we are curating the best properties for our guests who already in their mind have a sense of what they expect from Marriott."
Hsieh pointed to a continu