Articles tagged “branding”

Media and PR

‘Made in Dubai’ Is the Next Global Brand

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

Josh Corder | 3 months ago

‘Made in Dubai’ Is the Next Global Brand

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Sean O'Neill | 4 months ago

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Hotels

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Sean O'Neill | 4 months ago

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Short-Term Rentals

Italian Property Manager DoveVivo and UK, French Affiliates Rebrand as Joivy

Every rebranding is an opportunity to communicate a company's identity to its partners and customers. Joivy is no different.

Srividya Kalyanaraman | 5 months ago

Italian Property Manager DoveVivo and UK, French Affiliates Rebrand as Joivy

Hotels

Sports Illustrated’s Game Plan for Resorts and Hotels

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Sean O'Neill | 6 months ago

Sports Illustrated’s Game Plan for Resorts and Hotels

Airline Weekly

Lufthansa Rebrands Leisure Airline Subsidiary Discover

A new brand for Lufthansa's leisure subsidiary does little to reduce complexity in the group.

8 months ago
Lufthansa Rebrands Leisure Airline Subsidiary Discover

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 8 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Airlines

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Peden Doma Bhutia | 9 months ago

Air India Unveils New Logo, the Maharaja Lives on. Plus 7 Business Updates

Hotels

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

Sean O'Neill | 9 months ago

Hilton Launched a Mega Ad Blitz a Year Ago. Did it Work?

News Blog

Airbnb and Other Brands Awash With Barbie Hype

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie 'Barbie' on July 21, and the subsequent marketing push behind it, in part, illustrates how an 11.5-inch doll has managed brand success for over 60 years.  Barbie Dreamhouse listing on Airbnb. Source: Airbnb…

Selene Brophy | 10 months ago