Skift Take
KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?
KwikChex, the reputation management and consumer-reassurance site, has published its first ratings of the top travel reviews sites. Each site has been awarded a star rating according to a KwikChex analysis of reliability factors.
Remarkably, no site has been awarded the top 5 stars at present, but several, such as Booking.com and Expedia have been awarded 4 stars, thanks to their carrying reviews from fully identifiable customers of the businesses they have reviewed.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: tripadvisor, ugc