Skift Take
Goa has long been known for its beaches. But the state also offers a vibrant culture.
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Online travel agency MakeMyTrip has announced a collaboration with the Government of Goa that will promote the coastal state as a year-round travel destination with more than just iconic beaches. The state has launched measures that would highlight Goa's inland destinations.
Rohan Khaunte, minister of tourism, Government of Goa, said that this is a part of the ‘Goa Beyond Beaches’ vision.
MakeMyTrip’s side of agreement: MakeMyTrip will focus on the inland culture and gastronomy of Goa. The online travel agency is set to curate a Cultural Map of Goa to provide potential tourists with the choice of exploring different facets of the state.
Regenerative Tourism in Goa: The coastal state became the first in India to launch a "regenerative tourism" initiative. The goal is to go beyond sustainable tourism and minimize the negative impact of tourism. It is also looking to improve and restore its environment, and create a positive impact on the well-being of destinations.
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