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Online Travel
Google just a few weeks ago shared updates about AI-powered travel features in some of its products. Now it's adding more.
Justin Dawes | 5 days ago
Airlines
As the saying goes about changes to the way Google displays flights, the devil will be in the details.
Dennis Schaal | 3 months ago
Google has been fined billions of dollars in the European Union for similar practices that are allegedly happening in the U.S.
Justin Dawes | 6 months ago
Hotels
Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.
Pranavi Agarwal | 6 months ago
We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?
The mobile swipeable story format has taken over social media, and now it has come to Google Travel, as well. It’s not groundbreaking, but it gives users an option to search for hotels in a way they may prefer.
Justin Dawes | 1 year ago
Google has the data to understand exactly how the travel industry has changed post-pandemic — and how its technology needs to change with it.
Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field among advertisers and non-advertisers, but hotels and smaller online travel agencies may see some benefit.
Dennis Schaal | 2 years ago
There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it's an important step that was almost unthinkable a few years ago.
Dennis Schaal, Skift | 3 years ago
In a switch, Google is inviting hotels and online travel resellers to drive bookings through its price-comparison search for free. Well, free for now, at least.
Sean O'Neill, Skift | 3 years ago
