Skift Take
Omri Morgenshtern says India has a problem when it comes to partners overbooking hotels.
Omri Morgenshtern, CEO of Agoda, is confident the online travel agency can rapidly expand across India but says it needs to work even harder on "localization" efforts to do so. For Morgenshtern, localization means everything from more varied payment options, language options, and better ground support for customers facing problems.
He said at Skift India Summit 2024: "Heavily localization is a focus. We look to bridge