Skift Take
The move may reflect a rising trend among hotel groups as tech beats traditional marketing in priority.
Wyndham Hotels & Resorts said on Tuesday it had created a new role, chief commercial officer, and had appointed its chief information and distribution officer, Scott Strickland, to fill it.
“In this new role, Scott and his expanded team will continue to build our brands, drive direct revenue, and advance our value proposition through a newly combined, tech-forward commercial organization," said Geoff Ballotti, the company's president and CEO.
Scott Strickland, speaking at an AWS event in his role as Wyndham's chief information off