Skift Take
Intrepid’s new women-led tours in Saudi Arabia are about “focusing on the hosts, not just the travelers.”
Intrepid Travel has announced a women’s-only tour in Saudi Arabia — led by women, for women.
The tour represents an effort to sidestep the luxury-focused travel industry in the country while giving travelers a more authentic experience and supporting the booming female labor force.
The launch follows several years of progress for Saudi women, who gained the right to drive in 2018 and to be tour guides in 2019. As the country seeks to become a leading travel destination, the percentage of women who make up the tourism workforce has skyrocketed to 45%.
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