Skift Take
A mix of visa-free policies, American hunger for travel and China's rebound will drive an international tourism boom in 2024.
International tourism will rise by 15% in 2024 from last year, according to data shared by United Nations World Tourism Organization Friday. In fact, it will also exceed 2019 levels by 2%.
The organization expects increased air connectivity, a stronger recovery of Asian markets and destinations and the unleashing of pent-up demand to be key factors in 2024.
Skift Research this week predicted that Asia will be a growth leader in its 2024 Global Travel Outlook.
Visa-Free Polic