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Articles tagged “personalization”

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Travel Booking

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

Rokt + Skift | 2 years ago

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization
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Travel Technology

Skift Global Forum Video: Delivering on the Promise of a Personalized Guest and Employee Experience

In this brand talk from Skift Global Forum 2022, we hear from Joseph Rajadurai, vice president and general manager of travel and hospitality at Cognizant, and Jin Ivacic, vice president of global talent acquisition at Hyatt, on how the travel industry can address changing expectations from both employees and customers in today’s dynamic environment.

Cognizant + Skift | 2 years ago

Skift Global Forum Video: Delivering on the Promise of a Personalized Guest and Employee Experience

Hotels

Upscale Hotels Bet on Personalization That Goes Deeper

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.

Carley Thornell, Skift | 2 years ago

Upscale Hotels Bet on Personalization That Goes Deeper
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Online Travel

Skift Webinar: Data Will Enable the Next-Gen Traveler Experience

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Amperity + Skift | 2 years ago

Skift Webinar: Data Will Enable the Next-Gen Traveler Experience
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Hotels

How Wyndham Uses Customer Data to Put Guests First

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

Amperity + Skift | 2 years ago

How Wyndham Uses Customer Data to Put Guests First
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Hotels

5 Ways 5G Will Transform the Hospitality Industry

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

Verizon + Skift | 3 years ago

5 Ways 5G Will Transform the Hospitality Industry
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Airlines

New Report: How Airlines Will Get Back on the Path to Profitability

How are airlines preparing to address the needs of the changed passenger and disrupted operating environment as the world emerges from the Covid-19 crisis? Expect to see strategies for personalized value, more choices, and greater airline control, as airlines move forward on their unique journey back to profitability.

Accelya + Skift | 3 years ago

New Report: How Airlines Will Get Back on the Path to Profitability
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Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

Amperity + Skift | 3 years ago

3 Ways Brands Can Harness Customer Data as the U.S. Reopens
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Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Neustar + Skift | 3 years ago

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization
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Online Travel

Airline Offers are About to Get Smarter and More Personalized

Airlines can unlock the opportunity for incremental revenue and the experiences their travelers expect with new retailing technology that can help power personalized offer creation and distribution.

Sabre + Skift | 3 years ago

Airline Offers are About to Get Smarter and More Personalized