Skift Take
Advanced AI is expected to allow travel companies to provide a higher level of personalization than ever, and there's big value in that.
AI has the potential to transform the ways travel companies offer hyper-personalized customer service, and the industry could make a notable shift in that direction as early as next year.
That’s according to executives from Amazon Web Services during a presentation Monday at the HITEC travel tech conference in Toronto.
They shared how they are working with major hotel brands, online travel agencies, and other companies as they move to implement advanced AI into their businesses.
While 86 percent of travel and hospitality executives believe AI will drive business value, only 15 percent of companies in that industry are using AI at an advanced level, according to AWS statistics. AWS announced a new $100 million program to help customers develop customer and internal applications around generative AI as a way t