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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Hotels

Marriott Bonvoy Adds 200 Millionth Member as Hotel Loyalty Race Heats Up

Marriott Bonvoy signed up the 200 millionth member as the loyalty program aims to retain its title as the world's largest – Hilton Honors is hot on its tail.

Sean O'Neill | 2 months ago

Hotels

Marriott and Hilton: 12 Takeaways From Their Annual Reports

A dozen things jumped out at Skift when looking at Marriott and Hilton's annual financial filings. Points range from the performance of their loyalty programs to how they're taking market share.

Sean O'Neill | 2 months ago

Online Travel

The Expedia Makeover Under CEO Peter Kern

A lot of behind-the-scenes work has taken place at Expedia Group under CEO Peter Kern over the past four years. Were the moves successful? That will depend on CEO-in-waiting Ariane Gorin.

Dennis Schaal | 2 months ago

Startups

Travel Startups Raised Nearly $500 Million This Week

They say that startup funding is tight right now, but these big fundraises show that some money is still flowing.

Justin Dawes | 3 months ago

Hotels

Expedia CEO to Hotel Owners: Stamp Out Rogue Wholesale Rates

Hotels aren't doing enough to keep their wholesale rates off of smaller retail travel sites. That is damaging to Expedia's effort to gather the best prices online.

Sean O'Neill | 3 months ago

Daily Lodging Report

Hilton Launches Hilton for Business

Hilton debuted Hilton for Business, a new, digital-forward travel program empowering professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.

3 months ago

Free Read

Online Travel

Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group’s One Key Program

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

Amazon Ads + Skift | 3 months ago

Free Read

Partnerships

Skift Megatrends Video: How Experiences Are Reshaping Brand Loyalty

In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

Allianz Partners + Skift | 3 months ago

Travel Technology

Q&A: Loyalty and the Brand’s Role Across the Traveler Journey

Travel is a huge investment and a cherished experience for most people, and customers are demanding more from brands in exchange for their loyalty. Many travelers are making it clear that they want more than status and points — they want real relationships with companies (and people) who care.

Skift | 3 months ago

News Blog

The Venetian Resort Las Vegas Will Relaunch Its Loyalty Program

The Venetian Resort Las Vegas is revamping its loyalty program in March, replacing its Grazie Rewards program. The new loyalty program, Venetian Rewards, will let travelers earn points on gaming and spending on hotel stays, dining, entertainment, and spa services. Potential rewards will include room upgrades, free suite nights to share, free valet service, and…

Sean O'Neill | 3 months ago