Skift Take

The franchise model allows for rapid expansion and scalability, which is particularly helpful for a market like China, where the demand for accommodations is high.

Peden Doma Bhutia

IHG Hotels & Resorts on Thursday announced the signing of 24 new hotel projects in Greater China during its inaugural owner roadshow of the year in Beijing.

The signings mark IHG’s expansion across diverse regions: Shanghai, Shenzhen, Nanjing, Kunming, Datong, Rizhao, and Ningde,

And they include multiple IHG brands, including Holiday Inn, and EVEN Hotels, but 19 of them are for the Holiday Inn Express brand.

There are over 500 opening and pipeline hotels across the Holiday Inn Express brand in China.

IHG's Franchise Model

All projects signed at the roadshow will operate under the franchis