Skift Take
The hospitality arms of Amadeus, Sabre, and Oracle are all focused on bringing hotels into the 21st century. There's a lot of catching up to do.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.
It is generally acknowledged by hospitality professionals that the industry is far behind technologically. In a world where consumers are spoiled by high-tech service in banking and retail, hotels often leave guests feeling unsatisfied.
Now, there’s a big effort — a scramble? — to catch up.
Below are some key ways that Amadeus, Sabre, and Oracle Hospitality — three legacy companies in the travel industry — are helping move the needle, based on interviews with Skift in between sessions at the recent HITEC conference in Toronto.
Amadeus: Using Data to Make DecisionsAs executives from Amazon Web Services and other companies have said, the hospitality industry needs to strengthen its data systems before it can make significant strides in improving the customer experience and adding personalization.
Amadeus is working to help hotel clients establish a strong IT system that allows them to access data and manage inventory in the cloud, and then connecting that data to other products. The point is that better access to inventory data will help clients make better decisions about pricing, staffing, and more, said Michael Yeomans, senior vice president of business intelligence and data solutions for Amadeus.