Skift Global Forum Video: Using Data to Deepen Customer Relationships

This sponsored content was created in collaboration with a Skift partner.

In this video:

• A mindset shift in travel technology: As the pace of innovation accelerates daily, travel companies are evolving their approach to technology investments — including deeper organizational shifts that put the customer at the center of their work.
• Using the cloud to power customer recommendations: How companies can leverage deep data insights to serve the right messages and recommendations to customers at the right time, with context.
• Building complex customer profiles: A look at how companies can break down silos and build more complete customer data, marrying information from third-party sources with internal data to unify a full picture of their customers, which enables personalization on a one-to-one or highly segmented level.

Customer expectations have never been higher. They desire personalized experiences and messaging, and they’re easily annoyed by companies who abuse their inboxes. The good news is that travel companies have more data at their disposal than ever, and the cloud technology enabling them to turn all that data into meaningful impact continues to improve. As they shift their approach and become more customer-centric, companies are finding new ways to use that data to deepen relationships.

In this video from Skift Global Forum 2023, Clare Ward, worldwide technical leader of travel & hospitality solutions at AWS, and Noha Abdalla, chief marketing officer at Choice Hotels, joined SkiftX Research Editor Dan Marcec for a discussion about the ways companies can leverage their data to create better customer relationships. They touched on how companies should be shifting their mindset and culture to enable customer engagement, detailed a few important ways Choice Hotels and others are leveraging cloud technology to delight their customers, and went through a few key insights from the latest Skift and AWS study on digital transformation in travel and hospitality.

This content was created collaboratively by AWS and Skift’s branded content studio, SkiftX.