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Articles tagged “connected trip”

Online Travel

Booking Holdings Missed Out on the Pandemic’s Global Short-Term Rental Boom: Here’s Why

The geographic business mix of Booking Holdings has always been a tightly held secret. The trajectory of the uneven recovery, with the U.S. being its strongest and Europe the weakest regions, prompted the company the tell-all. The dynamic proved disadvantageous for Booking's short-term rentals.

Booking Holdings Missed Out on the Pandemic’s Global Short-Term Rental Boom: Here’s Why

Airlines

JetBlue to Debut Short-Term Rentals as Part of Its Growing Non-Air Offerings

JetBlue has a strong brand and plans to curate the short-term rental inventory it offers with the backing of its own customer service abilities rather than relegating that to a partner. This expansion is worth a try, but will come with brand risks.

JetBlue to Debut Short-Term Rentals as Part of Its Growing Non-Air Offerings

Coronavirus

Booking Holdings Sees First Signs of Changing Traveler Behavior Brought on by Pandemic

Will it be hotels or alternative accommodations that bounce back first? Booking Holdings officials said they see a shift toward alternative accommodations when travelers are booking stays at least two months in advance. But this trend won't necessarily stick over the long term.

Booking Holdings Sees First Signs of Changing Traveler Behavior Brought on by Pandemic

Online Travel

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can't keep kicking the can down the road with basically the same strategy.

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Travel Booking

What Does Online Travel Really Mean by a ‘Connected Trip’?

Creating the connected trip means online travel agencies will have to become high-powered, tech-first, traditional travel agencies. It sounds cool but probably isn't feasible without major upheaval across the global travel market.

What Does Online Travel Really Mean by a ‘Connected Trip’?

Online Travel

Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and become a thing. It will take a very extended period of time to make it a more meaningful development. In that faraway horizon, will there indeed be any differentiation among the leading providers?